Mike Krieger

What's the winning aspiration? Where are we going after? And then more specifically, and we touched upon this in even our conversation today, where will we play? Because we're not the biggest team by size. We're not the biggest chat UI by usage. We're not the biggest AI model by usage either. We've got a lot of interesting players in the space.

We have to be thoughtful about where we play and where we invest. So, yeah. And then... This morning I had a meeting where like the first 30 minutes were people being in pain due to a strategy. And the cliche is like strategy should be painful. And people forget the second part of that is that then you will feel pain when the strategy like creates some tradeoffs.

We have to be thoughtful about where we play and where we invest. So, yeah. And then... This morning I had a meeting where like the first 30 minutes were people being in pain due to a strategy. And the cliche is like strategy should be painful. And people forget the second part of that is that then you will feel pain when the strategy like creates some tradeoffs.

We have to be thoughtful about where we play and where we invest. So, yeah. And then... This morning I had a meeting where like the first 30 minutes were people being in pain due to a strategy. And the cliche is like strategy should be painful. And people forget the second part of that is that then you will feel pain when the strategy like creates some tradeoffs.

But also just recognizing that like, you know, on Instagram we always talked about doing fewer things better. That was like a foundational company value.

But also just recognizing that like, you know, on Instagram we always talked about doing fewer things better. That was like a foundational company value.

But also just recognizing that like, you know, on Instagram we always talked about doing fewer things better. That was like a foundational company value.

The trade-off was, not getting too much into the technical details, is basically, like, of the next generation of models, like, what particular optimizations we're making. And, you know, can't share exactly what, but, like, it will make one thing really good and another thing just, like, okay or pretty good.

The trade-off was, not getting too much into the technical details, is basically, like, of the next generation of models, like, what particular optimizations we're making. And, you know, can't share exactly what, but, like, it will make one thing really good and another thing just, like, okay or pretty good.

The trade-off was, not getting too much into the technical details, is basically, like, of the next generation of models, like, what particular optimizations we're making. And, you know, can't share exactly what, but, like, it will make one thing really good and another thing just, like, okay or pretty good.

And, like, the thing that's really good, I think, is a big bet and it's going to be really exciting. And everybody's like, yeah. And they're like, but... Yeah, but so I'm actually having us write a little mini document that we can all sign. I know this sounds kind of cheesy, where it's like, we are making this trade-off. This is the implication.

And, like, the thing that's really good, I think, is a big bet and it's going to be really exciting. And everybody's like, yeah. And they're like, but... Yeah, but so I'm actually having us write a little mini document that we can all sign. I know this sounds kind of cheesy, where it's like, we are making this trade-off. This is the implication.

And, like, the thing that's really good, I think, is a big bet and it's going to be really exciting. And everybody's like, yeah. And they're like, but... Yeah, but so I'm actually having us write a little mini document that we can all sign. I know this sounds kind of cheesy, where it's like, we are making this trade-off. This is the implication.

This is how we'll know we're right or wrong, and here's how we're going to revisit this decision. And I want us all to at least cite it in Google Docs and be like, this is our joint commitment to this, or else you end up with the next week of like... But, you know, it's that revisit. So it's like, it's not even disagree and commit. It's like, feel the pain, understand it.

This is how we'll know we're right or wrong, and here's how we're going to revisit this decision. And I want us all to at least cite it in Google Docs and be like, this is our joint commitment to this, or else you end up with the next week of like... But, you know, it's that revisit. So it's like, it's not even disagree and commit. It's like, feel the pain, understand it.

This is how we'll know we're right or wrong, and here's how we're going to revisit this decision. And I want us all to at least cite it in Google Docs and be like, this is our joint commitment to this, or else you end up with the next week of like... But, you know, it's that revisit. So it's like, it's not even disagree and commit. It's like, feel the pain, understand it.

Don't go blindly into it forever. Like I'm a big believer when it comes to like hard decisions, even decisions that can feel like two-way doors. The problem with two-way doors is it's tempting to keep walking back and forth between them.

Don't go blindly into it forever. Like I'm a big believer when it comes to like hard decisions, even decisions that can feel like two-way doors. The problem with two-way doors is it's tempting to keep walking back and forth between them.

Don't go blindly into it forever. Like I'm a big believer when it comes to like hard decisions, even decisions that can feel like two-way doors. The problem with two-way doors is it's tempting to keep walking back and forth between them.

So you have to kind of like walk through the door and say, the earliest I'd be willing to go back the other way is, you know, two months from now or with this particular piece of information. And hopefully that kind of quiets the like, even internal critic of like, It's a two-way door. I'm always going to want to go back there.