Mike Lapchick

And we say, hey, it's just like LinkedIn.

Here are other brands that you may know.

Would you like to connect with them now?

Build a dependency for that retailer on Shopfarm, a one-user interface, several brands that they collect content from becomes easier for them.

with the hope of pushing that retailer to a mandate to use ShotFarm and it just kind of grows from there.

So you will not see a lot of ShotFarm marketing out on the internet.

Well, yeah, exactly.

But I do look at the free platform as a marketing expense versus a technology expense.

So what would you say your fully-weighted CAC is?

It's about... Oh, boy.

You can look at it a couple different ways.

So my carrying cost for a free customer is about...

30 bucks a year, 20 bucks a year, and around there.

Maybe even a little bit less, depending on how much free storage they're using or how much of the free storage they're using.

So it can go down from there.

So now if I look at that cost and compound that against the paying number of customers, I could give you that figure, but then you could reverse engineer to figure out how many paying customers we have and figure out the revenue.

But just suffice it to say that it's...

We look at the carrying cost of those and the cost to convert versus an aggregate cost of those against the paying customers.

Well, as quickly as possible.

But we don't get it.