Mike Lapchick

Um,

Well, we have a bunch of different ways that we index it.

So that's just the one that I brought up because it's easier for me to discuss.

It's the one that we watch.

There's a reason you do that.

It's smaller resolution, right?

It's tighter.

I can see what's going on on an almost daily basis.

Well, so we have 12,000, we have 12,000 companies using the platform.

Not all of them are paying, but more than 100 are paying.

Okay, got it.

So we're a network play.

So if you've got Adidas that uploaded a bunch of content,

there are two ways that they distribute that content out.

One is a push model where they push through what we call switches, which are essentially APIs in the system that parse the data out and go all the way to the retailer.

The retailer is involved in that process where they put their specification in ShotForm and all the conversions are done.

What we're replicating here is what happens naturally outside of the platform anyway.

And then the other model for the retailers that are not quite as important to Adidas is they open up a self-service model where the retailers can log in, upload a list of SKUs, and then download all the information that they need for them.

So Adidas would invite all of those retailers onto the platform.

When those retailers come onto the platform, we know through our in-platform marketing which other brands they might sell.