Mike Lapchick

That's where I was going.

So there's...

There's a lot more competition.

So we we really we were the first in this field.

And now we have a ton of competition.

So much of it is well funded, you know, and we've got first first mover disadvantage, classic first mover disadvantage.

So so what is that?

Exactly.

So yeah, we paved the path.

And then the other ones are, they're ripping it off.

And they're coming in with much more funding than we had going out.

Because obviously, when you have a new idea, something that's disruptive, it's hard to get funding because it's bigger risk.

There's no proof point, right?

So other companies are using us as a proof point.

Yeah, it's A and we did a small B. Yeah.

top of that so um and then so we raised 10 we've got competitors in now at 57 million in funding who is that a company called salsify um and there are a number of others that are you know somewhere between i just can't i i can't does your competitive nature to ever see that and go oh man it was going to be fun to beat them in the beginning but now it's fun to beat them even more because i've got 57 million in funding that that kind of thing your mind doesn't work like that

Well, like if I had 57 million in funding, what do you mean?

Yes.

The David Goliath thing, it always gets me out of bed.

But in, in this case, um, it's, we, we've gotten to the point where it's hard to fund our companies, hard to find additional funding, even though I can bring up all these proof points, you know, um, it's, it's just, it's hard.