Mike Lapchick

First question they're going to ask you is.

what are your revenues they said well none we know we're just starting the company now yeah not interested you know come back when you've got revenue nobody's willing to take and this is for you who's had successful exits right you have some legs to stand on yeah so now now hopefully with two successful exits you know my next one i'll be able to get some funding for in chicago but um but that has been the biggest problem and and and as an adjunct to that you've got the um

the developers go where the investment money is, right?

Which is not Chicago, right?

So very tough to find.

Four, okay, all in Chicago?

Most in Chicago.

We have one guy who just moved back to Spain because, yeah.

Because it's warmer there.

It's warmer there in Trump.

The president of Spain.

So the brands, both sides have the ability to pay for a function, right?

Because what we realized early on was that

you can't say that there's an influencer, the same influencer in every relationship.

It's never always the retailer, it's never always the manufacturer.

So in all of the platform services, we give either side the ability to pay, right?

To equalize the dynamic in that particular relationship.

But primarily, it's the brands who foot the bill for this service.

Not per record.

We index everything off of storage instead of the number of products that go across.