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Mike Morgan

๐Ÿ‘ค Speaker
141 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

So Funding Circle do require personal guarantees from the shareholders.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Funding Circle works on a debenture model.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

So the debt is registered against the business.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

It's a fixed monthly fee, fixed interest rate through the duration of the loan.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Well, it all comes down to growth.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

So the company, for a number of reasons, reached a hiatus in 2014.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

So pretty rapid, very typical story, rapid growth and then a plateau and

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

And this is the reason why I was asked to come in and take a look at the business to understand why that plateau had taken place and to assess whether there was potential to start growing again.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

And I concluded there was.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

But if you're trying to secure venture capital, then you want to have a good, strong growth story for a period of time.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

We couldn't demonstrate that.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

And that obviously has an adverse impact on valuations.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

And overall, I felt that it was the best solution to use debt in the short term and then to go out for a venture raise or private equity raise at this point.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

So an actual fact, coincidentally, we're just kicking off our next funding round this week.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Up to $3 million at this stage.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

So, I mean, I think, you know, based on our revenue, we're currently tracking about $1.3 million in annual recurring revenue.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

So, you know, the market rate is 4 to 6x, that figure.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

So, you know, I guess I usually work in pounds, excuse me.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

But, you know, we're probably looking anywhere between 6 and 9 million US.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Well, we're working with a corporate finance partner on this raise and that is simply because the management team here are lacking in bandwidth to lead a fundraising exercise.