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Mike Morgan

๐Ÿ‘ค Speaker
141 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Oh, negative less than 10%.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

We're in pretty good shape.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

We were, well, we've grown based on our latest assets for the end of this year, we'll have grown 33% year on year.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Prior two or three years, we had grown zero.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

And what I think is important is something we're quite pleased about, proud of, is that we have two products, one old, one new.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

The new product really took over properly last year from the old, but we still have a lot of customers on the old platform.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

And all of that growth, and I mean all of it in the last 12 months, has been on the new product, which has a lower average recurring revenue for the year.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

So to grow by that much, only out of one product line,

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

So I'm pretty pleased with that.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Our churn has been higher than we would like it to be.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

It is currently running at about 2.5% by customer numbers, just under 3% by revenue.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

That's monthly.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

We'd like it to be substantially less than that, but we are churning at a higher rate on our old product and a much lower rate on the new.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Um, so naturally our older product, we have ceased developing that.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

And I guess higher average churn will be expected.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Well, our customer acquisition costs are actually pretty low.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

And that is mainly because we are spending woefully low amounts at the moment on sales and marketing.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Yeah, so if I include headcount and marketing investments across the board, we're under 300 bucks per customer.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

But that's not something I'm proud of.