Mike Morgan
๐ค SpeakerAppearances Over Time
Podcast Appearances
Oh, negative less than 10%.
We're in pretty good shape.
We were, well, we've grown based on our latest assets for the end of this year, we'll have grown 33% year on year.
Prior two or three years, we had grown zero.
And what I think is important is something we're quite pleased about, proud of, is that we have two products, one old, one new.
The new product really took over properly last year from the old, but we still have a lot of customers on the old platform.
And all of that growth, and I mean all of it in the last 12 months, has been on the new product, which has a lower average recurring revenue for the year.
So to grow by that much, only out of one product line,
So I'm pretty pleased with that.
Our churn has been higher than we would like it to be.
It is currently running at about 2.5% by customer numbers, just under 3% by revenue.
Yeah.
That's monthly.
We'd like it to be substantially less than that, but we are churning at a higher rate on our old product and a much lower rate on the new.
Um, so naturally our older product, we have ceased developing that.
And I guess higher average churn will be expected.
Well, our customer acquisition costs are actually pretty low.
And that is mainly because we are spending woefully low amounts at the moment on sales and marketing.
Yeah, so if I include headcount and marketing investments across the board, we're under 300 bucks per customer.
But that's not something I'm proud of.