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Mike Morgan

๐Ÿ‘ค Speaker
141 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

I mean, it would be a great number, but I would love to be spending much more on sales and marketing than we are right now.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

It just comes down to affordability.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

And, you know, with that, we, you know, we've tried everything.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

We've experimented with a lot of different marketing channels.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

And, you know, it comes down to good old fashioned digital inbound content marketing.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

That's the real thing we found has resonated with customers and is driving the traffic to our site.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Not really a business book, but I guess Art of War, Sun Tzu, can't beat it.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

There's a lot to be learned from business people there.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

No, not really.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

I'm too busy.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Right now, HubSpot and Intercom.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

About six and a half.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Married, divorced.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

I mean, married currently, but previously divorced.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

And across my two families, I have four adorable girls.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

I'm 50.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

I suffer from terrible anxiety.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

And the one thing I wish I knew then that I've learned is stop worrying about things you can't solve and focus your energy on fixing things that can be fixed.

SaaS Interviews with CEOs, Startups, Founders
1575 Why This $1.4M ARR CEO Wants to Double CAC Even Though You Think Thats Bad

Thank you.