Mike Pesca

Most –

media consumption is by people who want an outcome, and they're not diverse in terms of which media you're looking at.

So MSNBC knows that 90-something percent of its viewers want Kamala to win.

So when you have people who want to hear that, you're more incentivized.

I'm not saying people were lying, but you're more incentivized to see the cloud as a cowboy, or to only tell your audience things that will get them excited.

Plus, there's the component of...

Some of these outlets, I was listening to the Dan Bongino show.

He's a conservative guy, former Secret Service agent.

And the day of the election, his pitch was, we're going to win.

I'm telling you, we're going to win all the, and then he would cite early voting, which actually did trend for Republicans.

And we could have seen that if we looked at it.

But he was saying, we need you to go out and vote.

We need you to do this because if you don't execute the plan, we're not going to win as much as we know we can.

Now, MSNBC wouldn't be that explicit, but

But they're essentially trying to motivate their viewers to vote because everyone at that network wants a win.

And so we're not in a situation where people are just reporting the news really in an unbiased way.

Bias exists in human nature, right?

But I think now more there is an audience incentive to not even examine the bias or to lean into the bias because that's where you make your money.

That's what the audience is telling you.

All of us in these siloed media environments.