Mike Schur

I will say that there is a lot of resistance from the companies about any language regarding AI and partly because when we say AI, it's a little bit like it's too general a category.

AI is 50,000 different things right now, right?

We think of it as chat GPT, but

When people refer to the algorithm that Netflix, for example, uses to determine what shows it's going to push to you, that is AI.

That's machine learning, right?

You have entered certain data into your Netflix account.

You have watched certain things.

They've tracked how many minutes of those things you have watched and to what degree you've completed those things when you start watching them.

And then they use that to filter through their library and push you other things that suddenly they think you might like.

And that's partly why they're so successful is because... Remember a couple of years ago when all of a sudden Suits was like the biggest show on Netflix?

Like it was a, you know, a USA...

kind of light drama from, I don't know, eight years earlier.

And suddenly every single person in America was watching Suits.

And it's because their algorithm successfully predicted that that show at that moment would be watched and enjoyed by a large number of people.

And so they pushed it out to people through their home pages.

And they were right.

And it was watched for billions of minutes to the point where NBC actually got a new version of it going.

Like they did Suits L.A.

And then Suits L.A.

didn't work on NBC because they don't have the same reach.