Mike Schur

You have watched certain things.

They've tracked how many minutes of those things you have watched and to what degree you've completed those things when you start watching them.

And then they use that to filter through their library and push you other things that suddenly they think you might like.

And that's partly why they're so successful is because... Remember a couple of years ago when all of a sudden Suits was like the biggest show on Netflix?

Like it was a, you know, a USA...

kind of light drama from, I don't know, eight years earlier.

And suddenly every single person in America was watching Suits.

And it's because their algorithm successfully predicted that that show at that moment would be watched and enjoyed by a large number of people.

And so they pushed it out to people through their home pages.

And they were right.

And it was watched for billions of minutes to the point where NBC actually got a new version of it going.

Like they did Suits L.A.

And then Suits L.A.

didn't work on NBC because they don't have the same reach.

And they don't have the same algorithmic possibilities in terms of making people watch what they want to watch.

So AI is about training their computers to do certain things.

It's about responding to things, learning, giving notes.

It's a lot of different things.

And so the only thing that the Writers Guild can really, for example, can really try to protect for is A,

the boots on the ground labor of writing a TV show.