Mike Tweedy

I would think of it more as predictive agronomy than predictive analytics. The reason I say that is because everything that we're focused on delivering to the grower is based on agronomic practices. And so we're looking forward at what are the threats that are in that field when we do the sampling in the fall of what they're going to be facing in the spring so that they can build that crop plan.

I would think of it more as predictive agronomy than predictive analytics. The reason I say that is because everything that we're focused on delivering to the grower is based on agronomic practices. And so we're looking forward at what are the threats that are in that field when we do the sampling in the fall of what they're going to be facing in the spring so that they can build that crop plan.

So it's predictive agronomy in the sense that we're looking forward.

So it's predictive agronomy in the sense that we're looking forward.

So it's predictive agronomy in the sense that we're looking forward.

Well, AI is used to develop that predictive agronomy or that plan. So you are using some artificial intelligence?

Well, AI is used to develop that predictive agronomy or that plan. So you are using some artificial intelligence?

Well, AI is used to develop that predictive agronomy or that plan. So you are using some artificial intelligence?

The adoption rate is pretty high, but I mean, it's still fairly new in the market. You know, we've been in the market for

The adoption rate is pretty high, but I mean, it's still fairly new in the market. You know, we've been in the market for

The adoption rate is pretty high, but I mean, it's still fairly new in the market. You know, we've been in the market for

about three years commercially and we're growing at a three to five x rate so we're getting on more and more acres but now that we have this collaboration on the nutrient and the tillage side and the carbon side with earth optics we're really bringing a 360 degree view of what is actually happening out on that soil so they don't have to go to one place to get nutrients.

about three years commercially and we're growing at a three to five x rate so we're getting on more and more acres but now that we have this collaboration on the nutrient and the tillage side and the carbon side with earth optics we're really bringing a 360 degree view of what is actually happening out on that soil so they don't have to go to one place to get nutrients.

about three years commercially and we're growing at a three to five x rate so we're getting on more and more acres but now that we have this collaboration on the nutrient and the tillage side and the carbon side with earth optics we're really bringing a 360 degree view of what is actually happening out on that soil so they don't have to go to one place to get nutrients.

They don't have to go to another place to get to find out about tillage. They don't have to go to multiple different places. They could go to one source and have all of their data in one place. That's a nice feature.

They don't have to go to another place to get to find out about tillage. They don't have to go to multiple different places. They could go to one source and have all of their data in one place. That's a nice feature.

They don't have to go to another place to get to find out about tillage. They don't have to go to multiple different places. They could go to one source and have all of their data in one place. That's a nice feature.

Well, Mother Nature gets a vote for sure. And so what we do is we provide the grower the risks that they're going to be facing in the market or out in the next year so that they can build the best crop plan to mitigate those risks. And then hopefully, you know, Mother Nature is going to cooperate.

Well, Mother Nature gets a vote for sure. And so what we do is we provide the grower the risks that they're going to be facing in the market or out in the next year so that they can build the best crop plan to mitigate those risks. And then hopefully, you know, Mother Nature is going to cooperate.

Well, Mother Nature gets a vote for sure. And so what we do is we provide the grower the risks that they're going to be facing in the market or out in the next year so that they can build the best crop plan to mitigate those risks. And then hopefully, you know, Mother Nature is going to cooperate.