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Mikita Mikado

๐Ÿ‘ค Speaker
271 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

Our CEO doesn't make much money.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

Are you the CEO?

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

Yeah.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

The CEOs, the VP of sales, VP of marketing salaries are the highest, right?

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

And then you got like everyone else.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

And the thing is like your organization grows and the VP stays the same.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

You know what I mean?

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

Yeah, yeah, yeah, exactly.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

So anyhow, there's one way to do it.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

Another way to do it is basically to

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

Yeah, yeah, yeah.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

Another option is to basically take your management, like senior management, take that away because that's basically your operating costs.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

and then have the team, you know, the sales team, the marketing team to be engineers in there or no?

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

Not engineers.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

Engineers build an asset.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

Right, right, right.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

And as well as sales spend, like software spend.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

Got it.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

We factor that in.

SaaS Interviews with CEOs, Startups, Founders
750: How to 3x Customer Revenue, Be More Than Just Document Signing

So that's actually how we calculate our CAC.