Mindy Weinstein

I'm a marketer.

I'm a marketing instructor.

So I come from this background where I understand all of this.

But as a consumer...

I still get caught up in it.

If I find that there's a product that interests me and I see that it keeps selling out, oh, you better believe that that pull and that desire to purchase it is there.

It's strong.

And so it doesn't mean though that all of this is something you can't overcome.

And I think that's really important to think about.

So knowing that this happens...

You can just stop.

And that's usually what I like to think about is like, stop.

You're about to make an impulse purchase.

Ask yourself, why are you purchasing this?

Is it because you think that it's something that's not going to be available that day, the next day, you're fearful that you're going to miss out.

But if you just pause and think about why am I truly purchasing this and wait, I mean, wait a day.

It sounds really simple.

But the next day, if you feel like you still want to buy that and it's still available, purchase it.

There's also been studies done that show that that feeling that we have of the fear of loss or the thought that we might regret our actions or inaction in this case, it goes away.

It doesn't last that long.