Mindy Weinstein

So you just have to remember that.

And I think it's just a reminder.

So as a consumer, going back to being candid, I have to remind myself of that, of being

Am I really filling my shopping cart online on this website because I wanted all these things?

Or is it because I just got a text messages saying that I had exclusive access to a sale?

So you just again, pausing is the best thing.

A hundred percent.

So here's what, again, is just, it looks, step me back.

Okay.

Look, when you look at scarcity, how I said, it's multi-layered and the situation you just described, that still is a bit of, I mean, there's high demand there too, but people want to be the first ones.

And so the different types of scarcity are,

That exist out there, they speak to different people.

And so, you know, that was high demand that I talked about, but it's a bit of a supply too, because there's only so many movie seats in the theater that you could go to and sit.

But what happens when it's something like that is that people want to be unique.

And so that's a huge draw.

So anything that's supply-related or even limited edition, that speaks to people who have a desire for uniqueness.

They want self-expression.

So going to that movie theater, they're going to take pictures before they go in, post them on social because they feel special because they got to be there before everyone else.

The same thing when you think about the latest iPhone that's coming out and people will wait in line for that.

It's the same idea.