Mindy Weinstein

It's that being one of those...

Exactly.

It's that fear of missing out.

And you saying that is making me think about the McDonald's McRib.

I actually interviewed the former VP of global marketing for McDonald's.

He was with the company for 40 years.

And so they're a great example of using scarcity, but they take the approach of making it fun and adding excitement.

And so the McRib, that's been something that has been in and out in terms of being offered and available.

And you never know

what location it's going to be at.

They've done farewell tours in the past.

And currently, they've released it, but it's the farewell tour again.

And so you kind of see things like that.

And there's mass chaos to buy it.

I actually even saw someone was selling a McRib sandwich on eBay for $5,000.

I'm a little confused.

Yeah, I'm a little confused because I don't know...

Like, do you just display it like it's a museum item or do you eat it?

No, I can't tell you they got $5,000, but I actually kind of laughed and I looked at the listing for it too, because it's like your last chance ever to get your McRib sandwich.

This is going to be gone for good.