Mindy Weinstein

I thought, look at you putting some scarcity into it.

So, but it does create some excitement at the same time, but it's FOMO.

It's FOMO with the example you gave with Broadway and then even with the McRib.

Yeah, I mean, and that's, you know, talking about scarcity, it's not that all of this is going to appeal to every person.

You know, we're all different.

So you talk about the nacho fries, but someone else might still keep going back because they're wondering when they're going to be there.

And as soon as they know they're back, they're going to continue to go buy them.

We're just all different in the things that we are going to draw us in.

Black Friday is scarcity supreme with that.

Because what happens with Black Friday is that the different stores, big box retailers, they're going to have a limited supply on purpose of certain items.

And so they draw you in, you get excited.

There's also all these people, there's excitement, there's all these things going on.

That's a huge one.

But some of the other big ones, and I'm going to tell you some of the more recent ones too...

like the Ford Bronco, they came out with their latest and greatest and sold out right away.

People had to register to be on a wait list.

And then now they're being told that it's probably going to be two more years before they even get their vehicle.

So those wait lists, anytime you see something like that, a wait list actually is scarcity because that signals high demand and it's going to cause you to

not want to miss out.

You know, you want to be part of the group.