Mindy Weinstein

Everyone was trying to get their hands on it.

So then, of course, that opened up this big...

you know market on ebay for them too and so with that one even though it's not deploy and that's why i'm also giving you that example too is that sometimes scarcity just happens naturally and you know we see that with supply shortages but when that happens we still need to think to ourselves okay do i really need a 40 ounce tumbler is that something i really need because just

Just because it's something that's selling out, again, doesn't mean you need it or have to get it.

So just things to remember.

So there's lots of different examples, but I wanted to, like I said, mention the ones that weren't even necessarily marketing ploys.

It's just things that happen.

It's both.

I mean, it can be both.

And so, of course, time-related scarcity.

So like I said, those are your sales, flash sales, coupons, countdown timers, those type of things.

I mean, that's, of course, intentional because there's a specific time limit.

And that's okay.

Because with that, I mean, you are building brand awareness.

And so companies do that.

And I think as consumers, we're okay with that.

We're used to them.

So if it's a trustworthy brand and you bought from them before, you know, most likely it is above board because it can also be helpful with scarcity.

If we want to buy something like on Amazon and you know that there's only one left.

Okay.