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Mitch Calleran

๐Ÿ‘ค Speaker
100 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

similar traffic coming from either a huge platform like MailChimp or a smaller platform like Kindful or Eventbrite, even somewhere in the middle.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

Yeah, we definitely did.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

We looked at what was available in the MailChimp directory and how we could position ourselves.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

We've even tried different naming where we could classify ourself as like a CRM and it has a paid component, which isn't really what we would define ourselves to our customers, but maybe that's what a MailChimp customer is looking for.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

Especially because MailChimp doesn't have a defined category for member management.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

That's a little too niche for them.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

Talk to me about capitalization.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

So there's just two of us.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

And we're the founders.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

And then we work with two contractors from time to time when cash is good or we have a project to ramp up.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

Where are you guys based?

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

We're 18.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

The service fee transaction, which in plates are.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

A year ago, we were at about six grand a month.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

Yeah, another big goal for 2019 is to crack the paid acquisition nut.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

A lot of our growth has been through the channels we talked about.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

And then we've also got some decent organic growth.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

But we need to figure out paid acquisition, I think, if we really want to scale it.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

So that's what we're going to focus on in 2019.

SaaS Interviews with CEOs, Startups, Founders
1317 He Left Eventbrite to Launch This, Growing Via API Partnerships

Uh, I think it's probably a grand, um, that sits at where our CLV, I mean, we're still early.