Mitch Calleran

We still have a pretty small cohort to measure from, but, uh, we peg our customer lifetime value at about a thousand dollars.

Yeah.

So we,

Our number is broken down as far as we can see them.

We get about $30 per click and then it's about $300 from there per lead.

And so if we go down the funnel, there's some months where it fits into $1,000 to acquire the customer and it just kind of floats around depending on how much we can test.

as our numbers get bigger, we'll be able to do larger tests and really find those numbers.

Uh,

Well, the average customer value per month, that's just for our subscription fee.

So we do make a bit more on that when we take in the service fee component.

Yep.

Yeah.

You're right.

Yeah, I think that's at the heart of why paid acquisition doesn't work for us right now.

The focus will probably be increasing wallet.

We have already done one big price change where we increased our pricing

by about 75%.

And I think we're due for another.

So the way that we crack the paid acquisition channel, I think we'll come through a price increase.

Yeah.