Mitch Thrower

So, combined entities were, for 2019, about $16.8 billion.

And then, if you look at 2020, pre-COVID, both contracted and otherwise recurring revenues should have been in the $25 million range.

But obviously, COVID was just a crushing blow to the event industry.

There's a $3 billion drop out of the event management software business.

Yeah, software and services.

Primarily software for event organizers to make more money and save time by bringing the disparate point systems that event organizers are faced with today onto one platform.

And help me understand the backstory there.

When did you launch that business?

So interestingly enough, we launched an incubator where we had several different projects going on.

One of your philosophies, don't work on one thing, right?

Figure out which one's going to work.

You've read the book, huh?

Yeah.

Well, actually, I think it was an interview, so I confess I haven't yet read the book.

But I will.

And I think ultimately, we dabbled in the civic space.

We bought a company called Civico, which we sold to Granicus.

We then sold to Vista.

Then we looked at the connected car, and then we were really looking at getting back into the event industry.

This sort of emerged in that process.