Mitch Thrower

You know, the event industry has transformed not just in the last year, but prior to that, as technologies emerged for the event industry, event organizers were faced.

You know, if there was like the Nathan Festival, you would be using up to 15 different platforms.

You'd have one for ticketing,

one for marketing, one for analytics, and you've got some person in the corner with a spreadsheet trying to sell sponsorship, but they get recruited away because they're good with people.

All of these different things that were happening was pulling value away from event organizers.

We operate primarily in the mid-tier, although we have a wonderful festival with 56,000 attendees and the Rise Festival.

We have big clients, but our focus is really the mid-markets.

And so we looked at these event organizers and said, there's just a better way, an absolutely better way for them to get access to something that helps them make more money and save time because it's just a nightmare.

None of the systems they were using were talking to each other.

So the app that they hired someone to build for check-in didn't match with their registration app, which didn't match with their analytics app, which they had trouble doing their email marketing to.

So kind of bringing that centralized hub together, that was the problem that emerged.

That was kind of the pain point

that we really wanted to address.

And it's actually, it's gotten worse with more event-related businesses popping up all the time, even with the virtual, you know, and the hybrid things that we're seeing coming out now.

So I think we're in a really good space to, you know, focus on, you know, a single platform for events to manage what they're dealing with.

Okay, let me see.

2015 total revenue, and I'll share two contextually.

The 2015 total revenue is going to be blurred because we've also just gone out and done some acquisitions.

Some companies that have been around for 10 years plus, some companies for four years plus.

So when I talk in numbers, I just want to contextualize that there's kind of the pre-acquisition and then there's the companies and they're trailing historical actuals.