Mogens Muller

I had no money when I started the company.

Well, in short, we say goodbye to annoying pop-ups, say hello to sleek notes.

So if you're using pop-ups and you're doing it in some kind of annoying way, you should be doing it better, more intelligent, more personalized, then you should use a product like ours.

Of course, of course.

Well, in general, a lot of people using pop-ups, slide-in boxes, stuff like that, will normally maybe have a takeover of the whole page.

Well, for us, we target e-commerce, online stores.

So normally, our customers use pop-ups in order to guide their visitors so that more of them can buy something.

So help them actually be able to make a buying decision instead of just showing some general sign-up for our newsletter text.

So we kind of help, especially these online stores, to use it in a more intelligent way so that it's actually becoming a help for the visitors instead of just being some kind of annoying element.

Average about $100 per month.

Well, actually, we, yeah, that's a bit of a story, but I can do it very short.

First of all, for me, it was very important to begin with that we got some proof of concept so that we figure out if people actually wanted to buy what we were developing.

So I started selling this to the first 30 customers without having a product or anything actually to sell other than an idea.

So we got a validation for those 30 customers that they wanted this thing that I was talking about.

And then we began to create it.

And I also told them that they were about to pay for it.

We could not just develop it for them to use it for free.

So we had them paying something like, I think, $30 or $40 per month for a completely hard-coded solution with a very, very simple message and very simple.

They could not change anything.

There weren't any system or anything like that.