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Mogens Muller

๐Ÿ‘ค Speaker
116 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

So from there, we got the first beta testers.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

And from those beta testers, we made a lot of business cases, stuff that we promoted on our blog.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

And then when we launched, when we went into public beta, we got around 200 customers in the first couple of months.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

From there, we began to become like a real company.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

Then we began to have segmented pricing, depending on how big a customer or how big a website it was.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

And then it has been like,

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

bootstrapped growth, pretty, not not hyper growth, but but steady, good growth around 30 40% per year.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

And yeah, we are a little startup from Denmark bootstrap, but but are growing pretty, pretty good.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

And and, you know, loving what we do.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

And it's going good so far.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

Yeah, it's a combination, but I think 70% of the growth is coming from new customers and 30% from existing.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

So we are working quite a lot on upgrading the customers that we already have.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

Normally when they got more visitors onto the website, but most of it is from new customers.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

And for us, I think at least from where we come from here in Denmark, Denmark is a small, small country, 5 million citizens.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

So it's kind of like a test market, or it was the first year.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

But after that, you need to figure out a way to get international and to be able to scale this.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

And now we're getting there.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

It's not like that we are completely there, but now we are in 43 countries, having customers in 43 countries.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

And two months ago, we just actually got a big US customer, Mashable.com, and they are using it together with

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

I think it's offers.com.