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Mogens Muller

๐Ÿ‘ค Speaker
116 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

And so it's nice for us to see that we are actually getting some traction also from other countries.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

That's very hard to say because it's very different depending from where they're coming.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

But this customer came from our content marketing.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

So we have a blog that we update a few times a week.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

got a podcast, got a YouTube channel.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

But so it's generally, it's content marketing.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

So what's your team size today and how many of them are content?

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

We got a customer acquisition cost, but it's just, you know, it's very, very different from customer to customer.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

But in general, we got right now a customer acquisition cost at I think around $700.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

Okay, got it.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

Something like that.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

Seven, seven, eight months.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

Again, sometimes

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

a customer like, like the one that I just mentioned, you know, the, the payback for them was like one day, uh, because they, they pay a lot more than, than, than a hundred dollars per month.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

Uh, so, so, so for very small customers, it's around 10, 11 months for big customers.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

It's like days or a month or something like that.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

Um, typically we are spending it on Facebook and AdWords.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

And then, of course, the staff.

SaaS Interviews with CEOs, Startups, Founders
1443 Bootstrapped and Making Pop-ups Sexier, Passes $1.4m in ARR

The content staff, yeah.