Mohamed Fatah

speaker

52 appearances 3 recordings 1 series first heard Feb 2025 last heard May 2025

Mohamed Fatah’s voice in public audio — every appearance, attributed to the second.

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The Game with Alex Hormozi · Make Your Offer So Good They Feel Dumb Saying No | Ep 855 · 13 May 2025 podcast

Yes, make it. Perfect. Hey, Alex. Hello. Thank you for the content you create. My name is Mohamed Fatah. I'm the founder of Elfen. What? I'm the founder of Elfen. Elfen? Yeah. Okay. So basically, we sell tools to creators how to make more money. And we also simplify how brands collaborate with creators.

So software and agency tools. So we have a music label, a creator agency for big creators, and then a platform as well. So I'm coming to that just in a bit. I know the focus topic. We made around 4.3 million last year. And basically my goal is try to get to a hundred million.

1 million for the creator agency, 1.3 million for the music label. And then the rest is on the brand side.

But basically what I've been doing is that I realized the disruption of AI that's kind of coming in.

I also saw the scalability of what we were doing because I've been in the YouTube space for a while. So a lot of these services aren't going to be scaling as much. So in the past two years, I've been taking that profit and putting it into a tech platform. Basically, it's like a creator store where you can sell your services, digital products, but also items that you love.

So the skincare that you use, the hair cream, the shoes, and you earn a commission. And we use all of that data to make it easier for brands to know what creators to work with. Because right now in influencer marketing, it's like a spray method, right? I'm going to pay.

I have no idea how much conversion they're going to actually get me, but our integration shows you for a thousand clicks, they get you these number of visitors and then they end up buying. My challenge here right now is that I'm trying to scale that business. But my business model is we make money when you make money. So on the brand side, we get a 15% commission or a margin on all the spend.

And on the creator side, we get around 8% from whatever they make with their fans by selling these digital products and courses or affiliate links. My issue here is I got 40,000 creators, but only 1,000 are making money. And I've been kind of struggling between going on a SaaS model to be able to scale.

Because when I do any social marketing, we get a creator that comes on board, but they don't make money right away. And the longer it takes you to recoup your ad spend is not usually a good metric for scalability. So I'm kind of pivoting. Should I go into a SaaS model? Where whatever I make from the creator, I'll just be like, hey, just pay me that price and I take 0% from you.

And then I just charge the brands the commission to collaborate with those creators. This way I can scale the business in a much faster. Say the last part again. So instead of me making percentages from creators. Yeah. I provide them the same tools that a lot of them make money. And I keep 0%.

But then let's say they have to pay like 20 bucks a month.

But then I still make my money on the upside on the brand side by connecting them with these creators.

Because right now, I have 40,000 creators who signed up, but I'm really making money off 1,000.

So I'm still thinking of a free tier and a paid tier with some minor benefits. But then if you really want to make money, you got to end up paying subscriptions.

Just the path of least resistance to getting to 100 million.

What do you mean?

Yeah.

Perfect. Thank you. You just validated my thoughts. Oh, good. I just want to make sure I'm thinking the right way.

Perfect. Thank you.

The Game with Alex Hormozi · Transitioning From Dying Business Models | Ep 829 · 17 Mar 2025 podcast

Thank you for the content you create. My name is Mohamed Fatah. I'm the founder of Elfan. Okay. So basically, we sell tools to creators to help them make more money. And we also simplify how brands collaborate with creators. Okay.

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