Mohamed Fatah
👤 PersonAppearances Over Time
Podcast Appearances
Yes, make it. Perfect. Hey, Alex. Hello. Thank you for the content you create. My name is Mohamed Fatah. I'm the founder of Elfen. What? I'm the founder of Elfen. Elfen? Yeah. Okay. So basically, we sell tools to creators how to make more money. And we also simplify how brands collaborate with creators.
Yes, make it. Perfect. Hey, Alex. Hello. Thank you for the content you create. My name is Mohamed Fatah. I'm the founder of Elfen. What? I'm the founder of Elfen. Elfen? Yeah. Okay. So basically, we sell tools to creators how to make more money. And we also simplify how brands collaborate with creators.
Yes, make it. Perfect. Hey, Alex. Hello. Thank you for the content you create. My name is Mohamed Fatah. I'm the founder of Elfen. What? I'm the founder of Elfen. Elfen? Yeah. Okay. So basically, we sell tools to creators how to make more money. And we also simplify how brands collaborate with creators.
So software and agency tools. So we have a music label, a creator agency for big creators, and then a platform as well. So I'm coming to that just in a bit. I know the focus topic. We made around 4.3 million last year. And basically my goal is try to get to a hundred million.
So software and agency tools. So we have a music label, a creator agency for big creators, and then a platform as well. So I'm coming to that just in a bit. I know the focus topic. We made around 4.3 million last year. And basically my goal is try to get to a hundred million.
So software and agency tools. So we have a music label, a creator agency for big creators, and then a platform as well. So I'm coming to that just in a bit. I know the focus topic. We made around 4.3 million last year. And basically my goal is try to get to a hundred million.
1 million for the creator agency, 1.3 million for the music label. And then the rest is on the brand side.
1 million for the creator agency, 1.3 million for the music label. And then the rest is on the brand side.
1 million for the creator agency, 1.3 million for the music label. And then the rest is on the brand side.
But basically what I've been doing is that I realized the disruption of AI that's kind of coming in.
But basically what I've been doing is that I realized the disruption of AI that's kind of coming in.
But basically what I've been doing is that I realized the disruption of AI that's kind of coming in.
I also saw the scalability of what we were doing because I've been in the YouTube space for a while. So a lot of these services aren't going to be scaling as much. So in the past two years, I've been taking that profit and putting it into a tech platform. Basically, it's like a creator store where you can sell your services, digital products, but also items that you love.
I also saw the scalability of what we were doing because I've been in the YouTube space for a while. So a lot of these services aren't going to be scaling as much. So in the past two years, I've been taking that profit and putting it into a tech platform. Basically, it's like a creator store where you can sell your services, digital products, but also items that you love.
I also saw the scalability of what we were doing because I've been in the YouTube space for a while. So a lot of these services aren't going to be scaling as much. So in the past two years, I've been taking that profit and putting it into a tech platform. Basically, it's like a creator store where you can sell your services, digital products, but also items that you love.
So the skincare that you use, the hair cream, the shoes, and you earn a commission. And we use all of that data to make it easier for brands to know what creators to work with. Because right now in influencer marketing, it's like a spray method, right? I'm going to pay.
So the skincare that you use, the hair cream, the shoes, and you earn a commission. And we use all of that data to make it easier for brands to know what creators to work with. Because right now in influencer marketing, it's like a spray method, right? I'm going to pay.
So the skincare that you use, the hair cream, the shoes, and you earn a commission. And we use all of that data to make it easier for brands to know what creators to work with. Because right now in influencer marketing, it's like a spray method, right? I'm going to pay.
I have no idea how much conversion they're going to actually get me, but our integration shows you for a thousand clicks, they get you these number of visitors and then they end up buying. My challenge here right now is that I'm trying to scale that business. But my business model is we make money when you make money. So on the brand side, we get a 15% commission or a margin on all the spend.
I have no idea how much conversion they're going to actually get me, but our integration shows you for a thousand clicks, they get you these number of visitors and then they end up buying. My challenge here right now is that I'm trying to scale that business. But my business model is we make money when you make money. So on the brand side, we get a 15% commission or a margin on all the spend.