Mohammad Yunus

And I knew the pain.

The pain was that when employers go ahead and post a job on any job site, whether it's Indeed or Monster, et cetera, tons of job seekers apply for those jobs.

They never get a chance to talk to a recruiter.

So I started by doing virtual job fairs myself.

ran hundreds of job fairs.

And then as I was running those, customers would come to us and they would say, I want to use your software, but to run my own career fair.

And one thing led to another.

They were like, you know what?

We like your software, but rather than doing just a career fair, I want to do an onboarding fair.

I want to do an open day.

I want to do a trade show.

So they led us to a lot of other use cases within that category that even we didn't know about.

And this thing is called just a beachhead segment strategy.

You have to become expert in one thing, and then you have to be very, very close to your customer.

And if you're close to your customer and ask them, what are some of the other events that your company as a whole will do, they will guide you on the next steps.

And that's what helped us going from just purely from a job fair player to a virtual event solution provider.

And in 2020, 2021, all of these customers that we were very close with

They were telling us already that, by the way, when the COVID will be over, we will be going back to in-person.

Now, we love your virtual event solution.

A lot of us are still our customers.