Mohammed Yunus

We literally have internal sheets where we have our top 10,000 keywords.

that's and again we we go for the long tail you know we want to make sure that we still rank well we'll rank among the you know top one two or three in google for the top 10 15 keywords that has the highest volume but we also know that we are here for the long term we are here for the next 5-10 years we want to make sure that those long tail keywords are recognized today and we start producing content around those keywords today

And that has helped us get 60% of our traffic.

So almost 58 to 60% of all of our traffic comes from those hundreds and thousands of keywords that we go and we research through the 750 plus interviews that we do every single month.

And again, that has been the single biggest contributor to our growth over the years, just because we have been doing this for the past five years.

You know, ever since we launched back in 2016, 17, the very first customer who came to us, which, you know, again, I think just pure luck, it was Nestle who reached out to us the very first time.

We knew exactly how did they found about vFairs, what were the keywords they were entering on Google, what are some of the other websites that typically go and compare us.

And then, you know, all of that from day one has fueled into our inbound traffic and our growth engine.

Not only we use those keywords for SEO purpose or for our long-form guides, we also then go ahead and use those keywords to just revise our SEM campaigns.

SEM is pretty expensive, specifically since a lot of our competition has raised hundreds of millions of dollars.

But the thing that we do pretty well is that, you know, we'll go ahead and we'll bid heavily on the keywords that we care about.

But then we have those hundreds and thousands of keywords that long tail that most of the competition won't have.

And we go ahead and we create those campaigns also on NCM.

So again, researching every single customer and again, just being very detailed about it of how did they find out about vFairs and then having a very mechanical process of producing content that's meaningful for each one of those keywords has been the key for us to consistently keep on getting high growth and track from organic.

as well as just making sure that our SCM conversions are also giving us a great ROI.

Because in the end, we measure our own success of not just the revenue growth, but also the profitability growth that we generate every single year.

So that's purely on that.

It's pretty simple.

If you go ahead and just try to follow that one.

The second thing, again, in a...