Mohammed Yunus

So even though our competition has raised hundreds of millions of dollars in VC money,

We take pride in running the business with the right unit economics.

So at any point, again, we have always just doubled down on things that are working.

And again, those are some of the tips and tricks I will be just walking you through.

So again, all bootstrap primarily through things that are working for us, primarily by just focusing on the customers that we have and just using that to drive a lot more revenue.

So let's get started.

I think all of us have kind of an inbound funnel like this.

For us, we typically get around 80 to 90,000 sessions per month on our site.

And once we get those sessions, roughly 1% of them translate into inquiries.

This is the part where we go ahead and we pay a lot of attention.

We actually then go ahead and have a very detailed conversation with those on average 750 to 800 inquiries that we get every single month.

The very first question we typically ask them, because it's inbound, is how did you hear about vFares?

Where were you before, like which website were you visiting that drive the traffic to vFares?

Or what exactly you entered on Google or Bing that drive the traffic to vFares?

And we actually log that down in our HubSpot.

We are very religious in this particular area.

So for every customer, we know exactly how they define about vFairs from a website, from a referral, from Google or from Bing.

And we go and share that with our marketing team.

Our marketing then go ahead and keep on producing content around those keywords.

So while any other competition or any other business, they will have their top 10 keywords, their top 50 keywords, their top 100 keywords.