Molly
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Appearances Over Time
Podcast Appearances
And it did really well.
So people kind of went from what is Swan Beauty to having 2.3 million in earned media value in one week, which is a pretty amazing case study.
What even is that percentage?
Exactly.
That's actually crazy.
Yeah.
Now, there has been a little bit of controversy, though, which we do need to get into.
We love a bit of controversy.
So the husband's company is where you get directed to buy products from the mirror.
So the mirror itself is a brand, but it leads you to buy products from the husband's family business.
So that in itself is kind of like, is it really smart?
Absolutely.
Yeah.
But there's a bit of question there about like how like female founded this kind of whole thing is.
And then there was also the issue of disclosure.
So none of the content was tagged technically as an ad.
You could say it was like an organic partnership.
We don't know how much money was exchanged.
Like did Swan Beauty pay Bridget to do this?
We don't really know any of those details.