Molly

Yeah.

That is the reality.

It's like contra.

It's like a contra arrangement.

Yeah.

But there was no ad tags anywhere and a lot of people were angry in the comments that it wasn't disclosed that they were kind of being sold to in this process.

It feels a little shady.

And then also conversation does not always equal conversion.

$2.3 million in earned media value.

Maybe that's slightly more than what the trip was worth or roundabout.

We don't actually know how much the trip was worth, but does it lead to long-term success?

We haven't seen that a lot in terms of like social media marketing.

You can have a big moment, but having that sustained impact will be a different story.

However, if you want eyeballs on your brand, this is a new way to do it.

And that's it for the beauty edit.

But next up, Leigh and Kelly are discussing all of your questions about wearing makeup with glasses.

And they're also going to be sharing Leigh's one product that she uses when she's too tired to take her makeup off at night.

Told you.

Nine and a half, you dumb bitch.

Punta Cana!