Monica Hesse

I recommend getting ready, doing some makeup, putting on a cute outfit before you see your husband.

I recommend getting ready, doing some makeup, putting on a cute outfit before you see your husband.

I recommend getting ready, doing some makeup, putting on a cute outfit before you see your husband.

Oh man, so you're starting with a question that seems like it should be so easy to answer and is so complex and is going to really depend on who you're talking to. So I'll give you how I think about it, which I think is a pretty typical way. So a trad wife is somebody who embraces the lifestyle of being a stay-at-home mom or a stay-at-home partner, but not just...

Oh man, so you're starting with a question that seems like it should be so easy to answer and is so complex and is going to really depend on who you're talking to. So I'll give you how I think about it, which I think is a pretty typical way. So a trad wife is somebody who embraces the lifestyle of being a stay-at-home mom or a stay-at-home partner, but not just...

Oh man, so you're starting with a question that seems like it should be so easy to answer and is so complex and is going to really depend on who you're talking to. So I'll give you how I think about it, which I think is a pretty typical way. So a trad wife is somebody who embraces the lifestyle of being a stay-at-home mom or a stay-at-home partner, but not just...

the duties of that, the kind of patriarchal history of that. So I know a lot of women who are stay-at-home moms who consider themselves modern or feminist, or they're just doing it because this is what works well for their family. Maybe they'll go back to work, maybe they won't. But trad wives in general are embracing the idea that Being the caretaker of the home is really the woman's destiny.

the duties of that, the kind of patriarchal history of that. So I know a lot of women who are stay-at-home moms who consider themselves modern or feminist, or they're just doing it because this is what works well for their family. Maybe they'll go back to work, maybe they won't. But trad wives in general are embracing the idea that Being the caretaker of the home is really the woman's destiny.

the duties of that, the kind of patriarchal history of that. So I know a lot of women who are stay-at-home moms who consider themselves modern or feminist, or they're just doing it because this is what works well for their family. Maybe they'll go back to work, maybe they won't. But trad wives in general are embracing the idea that Being the caretaker of the home is really the woman's destiny.

It's the woman's job. She wants to take care of her husband. She wants to take care of her house. And it's done often with a particularly retro aesthetic. So it's a flashback to the 1950s, both in terms of the aesthetics and the clothing, and also in terms of the belief system. And I say the 1950s, I should have just said the 50s because you see a lot of prairie dress lifestyle.

It's the woman's job. She wants to take care of her husband. She wants to take care of her house. And it's done often with a particularly retro aesthetic. So it's a flashback to the 1950s, both in terms of the aesthetics and the clothing, and also in terms of the belief system. And I say the 1950s, I should have just said the 50s because you see a lot of prairie dress lifestyle.

It's the woman's job. She wants to take care of her husband. She wants to take care of her house. And it's done often with a particularly retro aesthetic. So it's a flashback to the 1950s, both in terms of the aesthetics and the clothing, and also in terms of the belief system. And I say the 1950s, I should have just said the 50s because you see a lot of prairie dress lifestyle.

Sometimes it feels like the 1850s. But regardless, it's being a stay-at-home mom or partner and pairing that with a set of particular beliefs about why you're doing that.

Sometimes it feels like the 1850s. But regardless, it's being a stay-at-home mom or partner and pairing that with a set of particular beliefs about why you're doing that.

Sometimes it feels like the 1850s. But regardless, it's being a stay-at-home mom or partner and pairing that with a set of particular beliefs about why you're doing that.

What's really fascinating is when different cultural niches start to overlap with each other. And what I think is a particularly interesting overlap with the trad wife movement is the Make America Healthy Again sort of crunchy granola moms movement. who really supported RFK and who fear vaccines and who fear additives and who are really about organic health.

What's really fascinating is when different cultural niches start to overlap with each other. And what I think is a particularly interesting overlap with the trad wife movement is the Make America Healthy Again sort of crunchy granola moms movement. who really supported RFK and who fear vaccines and who fear additives and who are really about organic health.

What's really fascinating is when different cultural niches start to overlap with each other. And what I think is a particularly interesting overlap with the trad wife movement is the Make America Healthy Again sort of crunchy granola moms movement. who really supported RFK and who fear vaccines and who fear additives and who are really about organic health.

And so you'll see a lot of Tradwife videos, not only of them, here we are on our farm getting our own eggs or here I am homeschooling my children, but also like my children wanted golden grams for breakfast, so here's what I did. And then the video will be them like making a breakfast cereal

And so you'll see a lot of Tradwife videos, not only of them, here we are on our farm getting our own eggs or here I am homeschooling my children, but also like my children wanted golden grams for breakfast, so here's what I did. And then the video will be them like making a breakfast cereal