Monica Padman

Which no one had really ever studied.

Right.

And I think the reigning opinion of people who attended sporting events was a certain type of person.

And through his studies, he found out, well, you know, you'd be surprised to find out that fans are, they donate more money.

They're more politically active.

They have higher GPAs.

They're not the group you think they are.

They're socially engaged.

They're socially engaged.

But they are not rational.

Right.

So now we get into that kind of Danny Kahneman take on these guys, which is what happens to someone's thinking when they're a fan?

I mean, it's motivated reasoning, right?

It's like you will systematically think your team is going to do better than you should think or your favorite players.

You got half your brain in a really irrational space already because you are a fan.

Well, I like when he puts it so simply, like just the original proposition is come spend two hours with us.

There's a 50% chance that you're going to be very upset at the end of this.

And it costs a lot of money.

You see the bias right there.

Like any rational person would be like, no, those are terrible odds if I'm going to spend a bunch of money.