Morgan Housel

That's awesome.

And so, but even when you open the bottle.

They're like, turns out Thomas Jefferson didn't even bottle one.

But even when you open the bottle and drink it, you still can't tell.

So it's this ultimate forgery business.

That's the point.

I think there is a thing of like, you do these things because they're cool and they make you feel good and whatnot.

And so if you have a fake Louis Vuitton purse,

And does that make you feel, like, what should make you happy is the quality of the purse, the feeling of it, the durability?

I don't disagree with that.

But I think there is an interesting thing where the quality of the topic, like brands gain

their brand a lot of, you know, by the quality of the product.

There was a period when Louis Vuitton was just a startup bag company and they gained their brand and their prestige based off of quality over time.

And there comes to a point where it's like, if a fake has that exact same quality, and I totally understand the point about the,

the history and the story of it.

A friend of mine just started a men's skincare company and I love supporting him and the product is great kind of thing.

So like there's a story behind it.

But I think it's interesting when the prestige of it disconnects from the quality of it.

To me, I think there's always been this litmus test that I think about, which is if I was on a deserted island with my family and nobody could see how we lived, nobody could see

Our house, our cars, our clothes, it was completely invisible to every other eyeball except for our own.