Morgan Lavoie

Hi, it's Morgan, the executive producer of Money Rehab. And today's episode is all about making a newsletter that helps you further your career and business goals. But first, I want to tell you what we're doing next week. Next week, the guest hosts of Money Rehab will be Mosh Winunu and Jill Wagner. Mosh and Jill co-host a daily news podcast called Mo News, which is my favorite daily news podcast.

I swapped the daily out for Mo News a long time ago. Sorry, Michael Barbaro, it's just the truth. Next week in the Money Rehab feed, you'll be hearing the week of Mo News episodes, and it's going to be a really jam-packed week for news because of the inauguration, so you're definitely going to want to tune in. But back to newsletters.

I swapped the daily out for Mo News a long time ago. Sorry, Michael Barbaro, it's just the truth. Next week in the Money Rehab feed, you'll be hearing the week of Mo News episodes, and it's going to be a really jam-packed week for news because of the inauguration, so you're definitely going to want to tune in. But back to newsletters.

I swapped the daily out for Mo News a long time ago. Sorry, Michael Barbaro, it's just the truth. Next week in the Money Rehab feed, you'll be hearing the week of Mo News episodes, and it's going to be a really jam-packed week for news because of the inauguration, so you're definitely going to want to tune in. But back to newsletters.

Today, I'm going to be giving you a deep dive on the step-by-step process of creating a newsletter, or if you already have one, making it better. There's a few reasons you'll find this useful. First, if you've been thinking about starting a newsletter or if you have one and want to get more people to read it, well then, obviously, this is going to be helpful.

Today, I'm going to be giving you a deep dive on the step-by-step process of creating a newsletter, or if you already have one, making it better. There's a few reasons you'll find this useful. First, if you've been thinking about starting a newsletter or if you have one and want to get more people to read it, well then, obviously, this is going to be helpful.

Today, I'm going to be giving you a deep dive on the step-by-step process of creating a newsletter, or if you already have one, making it better. There's a few reasons you'll find this useful. First, if you've been thinking about starting a newsletter or if you have one and want to get more people to read it, well then, obviously, this is going to be helpful.

But if you don't have a newsletter and it's not on your bingo card for 2025, you might want to consider it anyway. If you run a business or if you have a side hustle or if you're interested in dipping your toes into the creator economy, a newsletter is a really good way to connect with your customers or community. If you're wondering why, look no further than TikTok.

But if you don't have a newsletter and it's not on your bingo card for 2025, you might want to consider it anyway. If you run a business or if you have a side hustle or if you're interested in dipping your toes into the creator economy, a newsletter is a really good way to connect with your customers or community. If you're wondering why, look no further than TikTok.

But if you don't have a newsletter and it's not on your bingo card for 2025, you might want to consider it anyway. If you run a business or if you have a side hustle or if you're interested in dipping your toes into the creator economy, a newsletter is a really good way to connect with your customers or community. If you're wondering why, look no further than TikTok.

At the time I'm recording this, it's looking like TikTok is probably going to be banned in the US. If you had hitched your business wagon to TikTok star, you're going to lose the community you built there.

At the time I'm recording this, it's looking like TikTok is probably going to be banned in the US. If you had hitched your business wagon to TikTok star, you're going to lose the community you built there.

At the time I'm recording this, it's looking like TikTok is probably going to be banned in the US. If you had hitched your business wagon to TikTok star, you're going to lose the community you built there.

Some TikTok creators are scrambling now, trying to get their audience to follow them on other platforms, but this is just the inherent issue with being dependent on a platform that you don't control. The algorithm could change and all of a sudden your posts are shadow banned or the app could go away entirely and then you lose that base. But newsletters are different.

Some TikTok creators are scrambling now, trying to get their audience to follow them on other platforms, but this is just the inherent issue with being dependent on a platform that you don't control. The algorithm could change and all of a sudden your posts are shadow banned or the app could go away entirely and then you lose that base. But newsletters are different.

Some TikTok creators are scrambling now, trying to get their audience to follow them on other platforms, but this is just the inherent issue with being dependent on a platform that you don't control. The algorithm could change and all of a sudden your posts are shadow banned or the app could go away entirely and then you lose that base. But newsletters are different.

In business speak, the difference is that with a newsletter, you, quote, own your customer. That sounds weird, but the big point there is that you are in control of your relationship with the customer because you have a way to reach them that is independent of the platform. And that's just because you have their email addresses.

In business speak, the difference is that with a newsletter, you, quote, own your customer. That sounds weird, but the big point there is that you are in control of your relationship with the customer because you have a way to reach them that is independent of the platform. And that's just because you have their email addresses.

In business speak, the difference is that with a newsletter, you, quote, own your customer. That sounds weird, but the big point there is that you are in control of your relationship with the customer because you have a way to reach them that is independent of the platform. And that's just because you have their email addresses.

Yeah, you could be on a newsletter platform that goes the way of TikTok, but you would still be able to, quote, keep those customers because you can just export the email list and then write to them on another newsletter platform. So that's the business use case for newsletters. There's also, of course, the creative use case.