Morgan Lavoie

Yeah, you could be on a newsletter platform that goes the way of TikTok, but you would still be able to, quote, keep those customers because you can just export the email list and then write to them on another newsletter platform. So that's the business use case for newsletters. There's also, of course, the creative use case.

Yeah, you could be on a newsletter platform that goes the way of TikTok, but you would still be able to, quote, keep those customers because you can just export the email list and then write to them on another newsletter platform. So that's the business use case for newsletters. There's also, of course, the creative use case.

If it makes you happy to write things and put them out in the world, that's cool too. And that's sort of the bucket I fall into, kind of. I've been really interested in the idea of starting a newsletter for reasons I'm going to explain a little bit later. But for now, all you need to know is that I have wanted to start a newsletter for over two years now, and I haven't.

If it makes you happy to write things and put them out in the world, that's cool too. And that's sort of the bucket I fall into, kind of. I've been really interested in the idea of starting a newsletter for reasons I'm going to explain a little bit later. But for now, all you need to know is that I have wanted to start a newsletter for over two years now, and I haven't.

If it makes you happy to write things and put them out in the world, that's cool too. And that's sort of the bucket I fall into, kind of. I've been really interested in the idea of starting a newsletter for reasons I'm going to explain a little bit later. But for now, all you need to know is that I have wanted to start a newsletter for over two years now, and I haven't.

Because I have a lot of questions, and there's a lot that I don't know. And when I say a lot, I mean I don't know anything. I have both left brain and right brain questions on this. I want to know what makes newsletter creative stand out, and I want to know what technical best practices I need to know so that my stuff just doesn't end up in spam folder limbo forever.

Because I have a lot of questions, and there's a lot that I don't know. And when I say a lot, I mean I don't know anything. I have both left brain and right brain questions on this. I want to know what makes newsletter creative stand out, and I want to know what technical best practices I need to know so that my stuff just doesn't end up in spam folder limbo forever.

Because I have a lot of questions, and there's a lot that I don't know. And when I say a lot, I mean I don't know anything. I have both left brain and right brain questions on this. I want to know what makes newsletter creative stand out, and I want to know what technical best practices I need to know so that my stuff just doesn't end up in spam folder limbo forever.

So today I'm talking to two experts. First, you're going to hear advice from Jason Pfeiffer, editor-in-chief of Entrepreneur Magazine, the host of MNN's career and business podcast, Help Wanted, and author of the newsletter, One Thing Better.

So today I'm talking to two experts. First, you're going to hear advice from Jason Pfeiffer, editor-in-chief of Entrepreneur Magazine, the host of MNN's career and business podcast, Help Wanted, and author of the newsletter, One Thing Better.

So today I'm talking to two experts. First, you're going to hear advice from Jason Pfeiffer, editor-in-chief of Entrepreneur Magazine, the host of MNN's career and business podcast, Help Wanted, and author of the newsletter, One Thing Better.

I went to Jason for advice because I always go to him for advice and also because his newsletter is one of my favorites that I subscribe to and definitely one of the only ones that I actually read every week. I saved all of my questions on creative for Jason.

I went to Jason for advice because I always go to him for advice and also because his newsletter is one of my favorites that I subscribe to and definitely one of the only ones that I actually read every week. I saved all of my questions on creative for Jason.

I went to Jason for advice because I always go to him for advice and also because his newsletter is one of my favorites that I subscribe to and definitely one of the only ones that I actually read every week. I saved all of my questions on creative for Jason.

We talked about what makes a good newsletter, what he learned through going through three iterations of his current newsletter, and I asked him for feedback on my idea. So then you'll hear more about what I'm trying to do with this thing. Then you're going to hear advice from Alyssa Doolin, who manages the growth team at Kit, formerly known as ConvertKit.

We talked about what makes a good newsletter, what he learned through going through three iterations of his current newsletter, and I asked him for feedback on my idea. So then you'll hear more about what I'm trying to do with this thing. Then you're going to hear advice from Alyssa Doolin, who manages the growth team at Kit, formerly known as ConvertKit.

We talked about what makes a good newsletter, what he learned through going through three iterations of his current newsletter, and I asked him for feedback on my idea. So then you'll hear more about what I'm trying to do with this thing. Then you're going to hear advice from Alyssa Doolin, who manages the growth team at Kit, formerly known as ConvertKit.

Kit is a newsletter platform that I decided to go with because Jason does his newsletter there and I will just do whatever he does. And so that leads me pretty perfectly into sharing the advice that I got from him on making a good newsletter. Can you describe your newsletter in one sentence?

Kit is a newsletter platform that I decided to go with because Jason does his newsletter there and I will just do whatever he does. And so that leads me pretty perfectly into sharing the advice that I got from him on making a good newsletter. Can you describe your newsletter in one sentence?

Kit is a newsletter platform that I decided to go with because Jason does his newsletter there and I will just do whatever he does. And so that leads me pretty perfectly into sharing the advice that I got from him on making a good newsletter. Can you describe your newsletter in one sentence?