Morgan Lavoie

That's so good. How did you get there? Because when I first subscribed to your newsletter, it was called something different, actually.

That's so good. How did you get there? Because when I first subscribed to your newsletter, it was called something different, actually.

That's so good. How did you get there? Because when I first subscribed to your newsletter, it was called something different, actually.

That's before my time.

That's before my time.

That's before my time.

That is so helpful. And the reason why I ask is because I know you've gone through these different iterations. And my hope is that I can sort of use you as a little bit of a cheat code so that I have to go through fewer iterations myself.

That is so helpful. And the reason why I ask is because I know you've gone through these different iterations. And my hope is that I can sort of use you as a little bit of a cheat code so that I have to go through fewer iterations myself.

That is so helpful. And the reason why I ask is because I know you've gone through these different iterations. And my hope is that I can sort of use you as a little bit of a cheat code so that I have to go through fewer iterations myself.

That's the goal. But realistically, I know that I will have to respond in real time to feedback and things like that. But I'm curious why you knew or how you knew that you needed to make these changes in the first place. I hear you say... That people don't wake up in the morning thinking, I want to learn about change. And so that's sort of where the Build for Tomorrow transition came from.

That's the goal. But realistically, I know that I will have to respond in real time to feedback and things like that. But I'm curious why you knew or how you knew that you needed to make these changes in the first place. I hear you say... That people don't wake up in the morning thinking, I want to learn about change. And so that's sort of where the Build for Tomorrow transition came from.

That's the goal. But realistically, I know that I will have to respond in real time to feedback and things like that. But I'm curious why you knew or how you knew that you needed to make these changes in the first place. I hear you say... That people don't wake up in the morning thinking, I want to learn about change. And so that's sort of where the Build for Tomorrow transition came from.

But were you getting that feedback or were you seeing something that made you feel like it wasn't working and then thought that you needed to change something?

But were you getting that feedback or were you seeing something that made you feel like it wasn't working and then thought that you needed to change something?

But were you getting that feedback or were you seeing something that made you feel like it wasn't working and then thought that you needed to change something?

Yeah, that makes so much sense as a reader of your newsletter as well. And something that I really like as a reader of yours is that the predictability isn't just in the promise of the newsletter, but it's also in the format. And so I wanted to talk to you about that too.

Yeah, that makes so much sense as a reader of your newsletter as well. And something that I really like as a reader of yours is that the predictability isn't just in the promise of the newsletter, but it's also in the format. And so I wanted to talk to you about that too.

Yeah, that makes so much sense as a reader of your newsletter as well. And something that I really like as a reader of yours is that the predictability isn't just in the promise of the newsletter, but it's also in the format. And so I wanted to talk to you about that too.

In addition to, again, just the reader having that element of predictability, they know that they are going to be reading about one change that they can make that will benefit their career or business in some way. But you also use the same sort of formula week over week to tee up the newsletter.

In addition to, again, just the reader having that element of predictability, they know that they are going to be reading about one change that they can make that will benefit their career or business in some way. But you also use the same sort of formula week over week to tee up the newsletter.