Morgan Lavoie

In addition to, again, just the reader having that element of predictability, they know that they are going to be reading about one change that they can make that will benefit their career or business in some way. But you also use the same sort of formula week over week to tee up the newsletter.

You describe a problem that people are most definitely having, and then you tease the solution with a hook that tells people what they can expect to learn in that day's newsletter if they keep reading. And it might be easier to just give an example. I'd love to hear it in your voice, just the one maybe from yesterday's newsletter, The Secret to Living Without Regrets. Exactly.

You describe a problem that people are most definitely having, and then you tease the solution with a hook that tells people what they can expect to learn in that day's newsletter if they keep reading. And it might be easier to just give an example. I'd love to hear it in your voice, just the one maybe from yesterday's newsletter, The Secret to Living Without Regrets. Exactly.

You describe a problem that people are most definitely having, and then you tease the solution with a hook that tells people what they can expect to learn in that day's newsletter if they keep reading. And it might be easier to just give an example. I'd love to hear it in your voice, just the one maybe from yesterday's newsletter, The Secret to Living Without Regrets. Exactly.

Yes, questions. So can you talk about the choice to have that repeating format? Because I imagine that it benefits both you and the reader, right? Like there's some sort of outline that you have as the person writing this thing that you can kind of shade in, but also to your point, your readers know what to expect. There's that predictability element.

Yes, questions. So can you talk about the choice to have that repeating format? Because I imagine that it benefits both you and the reader, right? Like there's some sort of outline that you have as the person writing this thing that you can kind of shade in, but also to your point, your readers know what to expect. There's that predictability element.

Yes, questions. So can you talk about the choice to have that repeating format? Because I imagine that it benefits both you and the reader, right? Like there's some sort of outline that you have as the person writing this thing that you can kind of shade in, but also to your point, your readers know what to expect. There's that predictability element.

And it would be very easy for me as a reader of yours to pick one thing better out of a lineup. Like if I just saw it on a PDF, And somebody said, whose newsletter is this? I would say this is Jason's. It's a really strong brand. So can you talk about that choice?

And it would be very easy for me as a reader of yours to pick one thing better out of a lineup. Like if I just saw it on a PDF, And somebody said, whose newsletter is this? I would say this is Jason's. It's a really strong brand. So can you talk about that choice?

And it would be very easy for me as a reader of yours to pick one thing better out of a lineup. Like if I just saw it on a PDF, And somebody said, whose newsletter is this? I would say this is Jason's. It's a really strong brand. So can you talk about that choice?

Do you feel overwhelmed when it comes to makeup? Charlotte Tilbury has bottled 30 years of artistry into easy-to-choose, easy-to-use beauty products. You can't go wrong. They are flattering for everyone, everywhere. That's the reason why she is the queen of glow. Her rigorous standards ensure that every product is designed and formulated for performance like nothing else on the market.

Do you feel overwhelmed when it comes to makeup? Charlotte Tilbury has bottled 30 years of artistry into easy-to-choose, easy-to-use beauty products. You can't go wrong. They are flattering for everyone, everywhere. That's the reason why she is the queen of glow. Her rigorous standards ensure that every product is designed and formulated for performance like nothing else on the market.

Do you feel overwhelmed when it comes to makeup? Charlotte Tilbury has bottled 30 years of artistry into easy-to-choose, easy-to-use beauty products. You can't go wrong. They are flattering for everyone, everywhere. That's the reason why she is the queen of glow. Her rigorous standards ensure that every product is designed and formulated for performance like nothing else on the market.

Take her iconic Hollywood Flawless filter. With one product, you can blur, smooth, and illuminate the look of skin. Plus, it's skincare-infused for clinically proven hydration for up to 24 hours. From red carpets to influencers' bathrooms, her legendary icons have gone viral for making everyone look and feel like the most beautiful, confident version of themselves.

Take her iconic Hollywood Flawless filter. With one product, you can blur, smooth, and illuminate the look of skin. Plus, it's skincare-infused for clinically proven hydration for up to 24 hours. From red carpets to influencers' bathrooms, her legendary icons have gone viral for making everyone look and feel like the most beautiful, confident version of themselves.

Take her iconic Hollywood Flawless filter. With one product, you can blur, smooth, and illuminate the look of skin. Plus, it's skincare-infused for clinically proven hydration for up to 24 hours. From red carpets to influencers' bathrooms, her legendary icons have gone viral for making everyone look and feel like the most beautiful, confident version of themselves.

This ad is brought to you by Charlotte Tilbury, USA customers only and valid until March 2nd, 2025. For full terms and conditions and exclusions, see the Charlotte Tilbury website. I have made it my mission this year to cut out extra fees. It really adds up. I mean, think about it.

This ad is brought to you by Charlotte Tilbury, USA customers only and valid until March 2nd, 2025. For full terms and conditions and exclusions, see the Charlotte Tilbury website. I have made it my mission this year to cut out extra fees. It really adds up. I mean, think about it.

This ad is brought to you by Charlotte Tilbury, USA customers only and valid until March 2nd, 2025. For full terms and conditions and exclusions, see the Charlotte Tilbury website. I have made it my mission this year to cut out extra fees. It really adds up. I mean, think about it.

When you go to the movies, when you travel, when you see a concert, when you go to a game, these fees can really jump out at you and make it really hard to stay on budget. When we're trying to make progress, life's curveballs often feel like this, taking one step forward and two steps back.