Moshe Vaknin

Absolutely, I'm ready.

Actually, UAPI is a platform that enables users, publishers, and app developers to solve the growing challenge of offering an appropriate mobile app to users.

So, we've facilitated all the process to recommend apps to users.

brand advertisers that are looking to promote their mobile apps and getting high valuable users to their business.

Yeah.

Candy Crush is a really good example.

And by the way, we do really promote Candy Crush as an example.

For example, King is looking for high quality users.

Exactly.

King is the creator, is the app developers of King Crush.

And they're looking for high quality users for Candy Crush.

What do you mean high quality users?

Users will download the app, become players, but also pay and make purchases.

Otherwise, it doesn't make sense for King to invest, driving so many users for that app.

So Yuhapi, his goal is really to find these users that most likely will make purchases using Candy Crush.

And all of this process is very complicated because you have to find these kind of users out of millions of users that are playing the games, try to find them that have a good chance to pay and become really high quality users for King.

And those users will recommend them to use Candy Crush.

This way will help King obviously have a better ROI and optimize their investment into user acquisitions for their app.

That's the key challenge.

And it's a bit complicated to do it over time to have this kind of growth and drive them more and more high-quality users to their game.