Chapter 1: What is the main topic discussed in this episode?
Founder of Appy or uappy.com. Moshi is currently out there in Israel.
Chapter 2: What is YouAPPi and how does it benefit mobile app developers?
He's got 130 people based all around the world, 30 folks specifically in R&D. First year, they did about 250 grand in revenue. They made that because they take 30% of the total kind of ad volume that they process. So they process about a million bucks their first year. Fast forward to 2016, they're killing it.
Over a quarter of a billion, specifically about $320 million, processed through their very interesting and proprietary ecosystem of publishers and consumers that they've built in consumer profiles. Of that $320 million, they keep about, again, 30%, so $80 million. The rest they pay back out to all their great publishing partners.
Chapter 3: What is YouAPPi's revenue model and how do they share profits?
Who knows? Maybe they'll be going public soon, and Moshi will have you back on. This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million.
He is hell-bent on global domination. We just broke our 100,000 unit sold mark. And I'm your host, Nathan Latka.
Chapter 4: How does YouAPPi find high-quality users for apps like Candy Crush?
Many of you listening right now don't have time to listen to every B2B SaaS CEO that I've interviewed. If you want to get access to the database I've created with year-over-year growth rates, customer accounts, margins, and many, many other data metrics and data points, you can go to getlatka.com. Here's the thing though, this database, I keep it to myself. It's so freaking valuable.
And to preserve the quality of the data and make sure that the people that have access to it have a true advantage, I'm only letting 10 companies on each month. So we're full this month, but you can go to getlatka.com to get on the waiting list for next month. And look, there's big people on the waiting list.
Chapter 5: What challenges does YouAPPi face in user acquisition?
I mean, the biggest VCs you've ever heard of. You've probably heard of them. They're big, private equity, billions and billions under management. So it's an impressive waiting list. Go get on now at getlatka.com. This is episode 771. Coming up tomorrow morning, you'll learn from Jeremy Haynes.
This is the guy that Grant Cardone and others have spent a lot of money on to get a 100 million person social following. Hello, everyone.
Chapter 6: How does YouAPPi maintain user privacy while analyzing behavior?
My guest today is Moshe Vacker. He has been dreaming about his company, UAPI, since he bought his first iPhone 3. After a long and successful career leading companies such as AT&T and VocalTech, he founded three successful startups before founding UAPI.
As the CEO of the company, he brings vast experience in the advertising, publishing, and affiliate marketing fields, fortifying him with the ability to identify opportunities and transform them into reality and lead global teams. Moshi, are you ready to take us to the top?
Absolutely, I'm ready.
Okay, very good. Tell us what the company does. What is UAPI?
Actually, UAPI is a platform that enables users, publishers, and app developers to solve the growing challenge of offering an appropriate mobile app to users. So, we've facilitated all the process to recommend apps to users. brand advertisers that are looking to promote their mobile apps and getting high valuable users to their business.
Okay. Give me a real example of how this works. Use Candy Crush since everyone knows Candy Crush.
Yeah. Candy Crush is a really good example. And by the way, we do really promote Candy Crush as an example. For example, King is looking for high quality users.
King is the creator of Candy Crush, guys.
Exactly. King is the creator, is the app developers of King Crush. And they're looking for high quality users for Candy Crush. What do you mean high quality users? Users will download the app, become players, but also pay and make purchases. Otherwise, it doesn't make sense for King to invest, driving so many users for that app.
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Chapter 7: What growth has YouAPPi experienced since its launch?
That's the key challenge. And it's a bit complicated to do it over time to have this kind of growth and drive them more and more high-quality users to their game. So that's the challenges that URB does.
So, Moshi, I understand how you might go make a phone call to King and land Candy Crush as a new customer. What I don't understand is how and where you're getting the data for potential customers to then send them to download their app. Tell me about that side of the marketplace.
Perfect.
Chapter 8: What investment strategy does YouAPPi employ for future growth?
UAP has an agreement about 4,500 app developers as publishers, as an inventory source. Big companies like Cheetah Mobile, Pandora, this kind of type, big publishers, we have kind of relationship with them. We have an integration either through an API or an SDK. Now, through this interface, we learn a lot about the data. We keep privacy.
We don't know what the users are there, but we do learn about their purchasing habits, about what they like mostly.
How do you learn that?
For example, we recommend to some users shopping apps, and we'll realize that some of the users really don't care about shopping apps, for example. So we categorize these users, don't like shopping apps, and recommend them gaming apps, and we'll see their response. We'll then recommend them entertainment, communication apps.
That's over time, we obviously learn their behavior and what they're looking for. It's best on recommendation engines and predictive analytics. If you look at the console Amazon has done, there's a good similarity.
Let me pull this just down just to make sure I understand clearly. So one of your partners you said is Pandora, right, where you can listen to music online. Is that right? Yeah. So what you do is you have an agreement with Pandora where you get access to basically see that when Nathan opens Pandora, you can show me Candy Crush or a shopping app.
And you'll over time see that I'm never clicking any of these gaming apps. So then you stop showing me those. You try me on shopping apps. You try me on travel apps. You try me on other apps until you get a hit. And then you show me more of that stuff. Is that accurate?
Exactly. Once I'm getting understanding your behavior of action, your behavior of purchasing habits. will categorize you as a user that actually likes certain things and will continue to recommend you to use different apps. And all is focused really on mobile apps.
Got it. And do you use my IP address to track me across your different publishing partners? Do you have a way to link that data or no?
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