Murray Newlands

We pay them on a post.

We're not arguing that.

No, we try and we've recruited writers from across the industry and we found people who are truly experts in that field.

And because obviously we we're both writers and we know people in the space, we wanted to find some people with some great skills.

domain expertise, who we can build a one-on-one relationship with.

I know it's possible as a company to go out to a marketplace and you can get in contact with a lot of writers, but we wanted to just reach out to people who we knew were great writers we've got a one-on-one relationship with.

Uh, tipping point.

Um, you might not see it as an immediately a business book, but, those types of book with phenomenal ideas and changing your, your mindset and opening your mind.

For me, that's what generates the best business ideas.

Um,

With Dreamforce coming up, I've got to say Mark Benioff.

My favorite online tool?

I have to say, I do some work for a client called Search Metrics.

They have an SEO tool.

It's phenomenal for finding out what people are looking for and what you should be writing about as a business.

Married about two months ago.

Oh, congrats.

That's exciting.

Yeah, thank you very much.

Definitely not.