Murray Newlands

So far, it's some new users completely.

I think launch will be when...

We're still occasionally coming across bugs.

Launch will be when we, although, so you said yourself, there are many competitors out there such as FreshBooks in the marketplace.

I think we want to have probably more differentiating features before we make that launch.

And those, we've got some great surprises on the way.

We're not talking about those yet, but I think when we have those, then we'll start to talk more about our launch date.

We're not releasing those numbers yet.

But so far, we're very happy with our churn rate.

More than 90% retention.

To be honest, we're still trying to do both.

For the first few people that came in, they were...

As you get those initial users, you do have some bugs in the system.

As we get better at the service, better at systems, we rule out any bugs, then they will stay longer.

No, we've been self-funding so far.

So really, there's five of us working on essentially the main parts of the product.

So me and my co-founder, John, and then we have an assistant, Angela, and then we have two main developers, and then we have a

Two designers working on it as well because we produce a lot of content with a lot of custom design.

And then we essentially have two other writers.

We produce certainly a daily blog post and all those long guides.