Mustafa Suleyman

So I think that's what's at the heart of it.

And what sits beneath that is a UI, a UI that rewards a certain type of attention.

Whereas YouTube was just spiteful.

I remember the YouTube comments back in the day seemed really like rough.

And obviously like X, I mean, I don't know who uses X anymore, but like that's turned into a cesspit.

And I think you can create new UIs, you can create new reward mechanisms, new incentivizations to dampen that reward.

So I just think you have to be conscious and deliberate.

I'm sure that when we put out our new AI experiences, there are going to be some parts of society that get ruffled by it.

spirit and create more kind of breadth, actually, and more.

And actually, I think in a way, TikTok is an evolution of that because you don't get as much of that on TikTok.

And my job and my life's work is to be super attentive to those consequences and respond as fast as possible to trim the edges and reshape it and cast it.

It's kind of, you know, a lot of the comments even are like much more healthy.

They're like full of jokes and support and, you know, kind of friendly banter, whereas YouTube was just spiteful.

It's like a sculpture, and you have to just be paying full attention and taking responsibility for the real-time consequences of it.

I remember the YouTube comments back in the day seemed really like rough, right?

And obviously like X, I mean, I don't know who uses X anymore, but like that's turned into a cesspit.

So I just think you have to be conscious and deliberate.

I'm sure that when we put out our new AI experiences, there are going to be some parts of society that get ruffled by it.

So we launched Copilot about a year ago, very much as an experiment to see how people like to interact with conversational LLMs.

And my job and my life's work is to be super attentive to those consequences and respond as fast as possible to trim the edges and reshape it and cast it.