Myles Anderson

Yeah, so Bright Local is a SMB SaaS platform.

We help digital marketers and local businesses essentially understand how they're performing online and how they can improve their visibility so they can win customers.

The thing that is

We operate in a niche.

That is essentially in physical space.

We operate a lot in terms of businesses that want to have physical interactions with customers.

People will give them a call, they might walk into the door, or they will have some physical relationship with their customers, as opposed to, let's say, a credit card company like American Express, where their customer relationship is essentially pretty virtual.

So typical businesses that our customers would work with are solicitors, plumbers, builders, accountants.

You know, that's not necessarily small businesses, you know, kind of single sort of location, local businesses.

It could be large sort of, you know, kind of enterprise-scale businesses like Home Depot, for example, that will only be an enterprise-scale business, but with 2,000 local kind of locations where they interact with their kind of customers kind of walking through the door.

So our platform is primarily used by marketeers, either working for themselves, working in agencies or working in-house at multi-location businesses.

And we provide them with kind of data analytics and insight where they know how they can essentially drive more physical customer interactions.

I mean, we're an SMB platform primarily, although we do scale up to kind of enterprise.

So we've kind of got customers that kind of loosely fall into kind of two brackets.

We've got customers who can sign up to self-serve and use our standard plans.

And then we have these kind of enterprise customers who we negotiate particular deals based on what their particular need is.

We've got around 3,500 kind of active kind of subscription-based customers at the moment.

Probably the kind of average sort of monthly, you know, kind of RP per customer is around $100.

Last month we did $550,000 because we also have a service component to our business as well.

No, we have, so about 65% of our revenue is SaaS, 35% is service-based.