Naima Fatema

Oh, great.

Guys, I've never seen anyone go crazy like I did on the weekend.

Or when was it?

It was last week.

No, Thursday.

On Thursday about Riley's wedding.

So I'm really, really excited to deepen that.

But we'll get into it right after a word from today's sponsor.

Okay, last week on social media, Sheer Lux, which for those of you who don't know, big UK lifestyle and fashion publication actually introduced AI influencers.

Well, they introduced the first AI influencer, ReemBot, in 2024.

I had a bit of a habit of calling her RemBot.

I don't know why, but the girls would always be like, it's Reem.

And I'm like, anyone who knows me knows I'm absolutely shocking with stuff like this.

In their bio, they call it the AI tastemaker and broadcaster powered by Sheer Lux.

So originally when they launched ReemBot, it was met with massive backlash.

They've actually defended it before later releasing an apology.

And in that apology, they said, since the start of Sheilux, innovation has been central to what we do.

As we enter a new era of tech and AI, we wanted to stay at the forefront.

It is clear we didn't explain it properly and we're sorry.

Earlier this month, they did what I would interpret as like double down on this AI strategy.