Naima Fatema

So they added three more AI influencers.

They've introduced Brooke, Gigi and Eden.

So they announced it via a reel featuring the four influencers.

If you didn't know already, there are now four of us here at Sheerlux Labs.

Most of them were critical, saying things like, this is incredibly sad.

Nobody wants this.

How can you recommend skincare products when you have no skin?

Jo will have comments on that later.

Great point.

Clothes when you have no body, travel recommendations when you've never been anywhere.

So there was a bit of discourse, to say the least.

Nine months ago, they also hired an AI creative role.

So what that says to me, this is very much an area they're investing in.

They have, by all accounts, doubled down on this AI strategy.

What did you guys feel when you first saw this video?

No, it's not.

It got picked up by so much mainstream media, like the BBC.

Globally, it was like a big deal.

Yeah, but it wasn't really a gap because Reembot would creep in every now and then.

So she would feature on the podcast.