Naima Fatema
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Appearances Over Time
Podcast Appearances
And in that post, they actually included a recent campaign.
Apple released as like a little YouTube short, which is basically a small video campaign.
Yeah, like a reel, but on YouTube.
And it was a behind the scenes of how they made their MacBook Neo campaign.
Super, super detailed in the sense of how much human interaction was required.
How much tech, visual, photography, you know, video edits and all of those things that went into it.
And it was so deliberate.
And the caption was, a peek at some handmade magic.
So, you know, even the big brands are looking at the industry going, we need to start challenging this visceral response or assumption that everything is AI.
And instead we need to double down and back.
No, we're still depending on people.
I think one of the bots or the AI influencers, they've tried to position as a size, potentially like a 14 to 16.
So I think they've made- I did not see that.