Naima Fatema

I think it's a feeble attempt at trying to make that feel like, you know, oh, we're covering the inclusivity piece, but yeah, it definitely, definitely not great.

You try to have this conversation and you just come back around.

Exactly.

Jo, as someone who's in the beauty landscape, how does this make you feel in terms of like having these robots recommending products?

Like how does that sit with you?

It also just feels like if it is fueled by other people in the office or other people in the team, why don't you just use them?

Yeah.

It's obviously coming down to like a cost.

I don't want to assume, but I do think there is a layer of cost efficiencies here where it's like maybe we don't want to also rely on talent internally.

There's also a brand risk, which we've spoken about before, when you are dependent on internal staff.

Maybe it's also a way for them to mitigate risk.

I think at the end of the day, you need to also just explain the why behind it.

I think what they've allowed is people to fill the gap and the space without giving them the explanation as to how is this actually innovating your business, taking us on the journey.

Yeah.

I do want to talk about an example where I think they did AI and they did that really well.

I'm not sure if you guys saw the Shelux Holiday Gift Guide last year, but they launched their gift guide and they did leverage AI to design, conceptualize, help with creative assets.

Now, that project in of itself was huge.

There were multiple people in the business involved.

Vanessa, who I believe is the creative director, was spearheading that.

They had multiple talent internally that were used throughout it.