Naima Fatema
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Appearances Over Time
Podcast Appearances
It was a huge production.
So the shoot itself was set in like a gorgeous hotel, kind of reminded me of that movie, The Grand Budapest Hotel.
Like really cool, really luxe.
The social cutdowns, the way it visually looked.
They used AI to basically take that concept and then build the gift guide out so that there was really strong synergy and connection.
So the look and feel was the same.
It helped create assets that were like set up in a hotel room in different settings.
They had some on the bed.
They had some in the bathrooms.
And the way that they staged all the products was really, really good.
And there was no photo shoot.
So there was a photo shoot for the actual campaign imagery, but the gift guide, from my understanding, that was all AI generated.
So it's kind of like the best of both worlds in my opinion.
Look, maybe in 12 months time.